NRF: Later Easter Means More Time to Sell

U.S. consumers anticipate spending an average of $116.59 on Easter merchandise – though $18 less than what they paid last year, still enough reason for retailers to keep promoting their products. “With Easter falling so late this year, retailers will have plenty of time to entice shoppers with deals on spring apparel and other Easter merchandise,” said Tracy Mullin, president of the National Retail Federation. The D.C. trade group expects total spending to reach $12.73 billion, based on a... Read more »