How I Did It: Selling Wholesale Direct-to-Consumer

Pablo “J.P.” Kochen created Wholesale Furniture Collections so that he could sell and ship to any customer, in any state. His main motivation: the stories he kept hearing from customers who attempted to purchase furniture online, only to see their checks disappear with the companies. Kochen's Florida-based company has since joined an increasing number of others that are selling wholesale direct-to-consumer. These wholesalers generally adjust from merely receiving orders to dealing directly with... Read more »