How 2008's "Browsing" Consumers Prolonged the Holiday Retail Season

As retail experts analyzed slumping holiday retail sales, they quickly placed part of the blame on the shorter shopping season, with five less days between Thanksgiving and Christmas than in 2007. However, as a recent study finds, 2008’s online consumers actually browsed more, prolonging the season for more than as seen in years. According to Oneupweb, a search engine and marketing company, the week of Halloween, Oct. 27 to Nov. 2, became the biggest for sales and conversion rates of the... Read more »