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NEWS & ARTICLES

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Tips for Surviving the Slow Down

by Rebecca Button

February 21, 2008

Small businesses are some of the most affected by economic downturns. While these practices can and should be implemented during times of prosperity as well, they will help businesses survive during... Read more »

Unlike Other Luxury Brands, True Religion Apparel Profits Without Discounting

by Christina Lee

March 04, 2009

Recently reported sales of True Religion have made the denim brand an anomaly in the luxury market, perhaps even a worthy investment once retail sales pick up, an analyst reported. Net fourth quarter... Read more »

Tips for Renegotiating Prices and Terms With Your Suppliers

by Carrie Hinkel

March 27, 2008

Most business owners just accept their vendors' prices, payment terms, shipping terms, etc. as is, without ever questioning them or trying to renegotiate better terms. But the truth is, as a buyer,... Read more »

Sourcing Your Inventory From a Single Supplier Vs. Several

by Carrie Hinkel

November 27, 2007

Depending on the industry and the size of the company, a business may be better off buying all their products from one supplier or placing several orders with a variety of suppliers. There are plenty... Read more »

PR 101 - How to Write a Successful Press Release

by Veronica Stone

November 13, 2007

Press releases can be an effective way to get customers to your site, and to get the word out about your company. Most of the time, brand new or even well-established companies will send out a press... Read more »

Sales and Discounts a Priority for This Year's Holiday Shoppers

by Christina Lee

October 31, 2008

As expected from bargain shoppers over the years, more than 40 percent of consumers have already started their holiday shopping, according to the National Retail Federation. But over the past four... Read more »

Using Surveys as a Marketing Tool

by Veronica Stone

November 13, 2007

If you've ever been online for an extended period of time, or if you use social media sites, you have probably filled out a survey. They are growing increasingly popular, and the proof is in the fact... Read more »

Getting Your Customers to Link to Your Website

by Veronica Stone

November 15, 2007

What better way could there be to market your business then through your own customers? These are the people that already use your service or product and are happy or satisfied with it. By getting... Read more »

Finding the Most Profitable eBay Products

by Steve Nye

August 21, 2007

Make More When You Cut Out the Middle Man! There's plenty of drop-shippers for eBay sellers out there; but they charge a subscription fee and/or increase the cost of the products to make money. How... Read more »

How to Use Incentives to Retain Customers

by Leeia Ladipoh

March 26, 2008

When small business owners think of giving away something to their customers, they merely think of the cost of giving something away. Instead, they should be thinking about the profit potential. The... Read more »