Women Roar!

Marketing to women used to be an afterthought, like marketing to a special interest group.Today, savvy marketers understand one powerful concept—that women either buy or influence the purchase of most consumer items. Sound farfetched? According to Tom Peters (and many other writers) this is the new reality, a reality that will shape this next century and beyond. Manufacturers and marketers must take notice. Consider these facts: Of all consumer purchases, women either buy or influence the... Read more »