Unlike Other Luxury Brands, True Religion Apparel Profits Without Discounting

Recently reported sales of True Religion have made the denim brand an anomaly in the luxury market, perhaps even a worthy investment once retail sales pick up, an analyst reported. Net fourth quarter sales totaled $73.0 million, a 38.5 percent rise from 2007 sales of $52.7 million; while sales in its U.S. wholesale segment rose by 14.4 percent to $36.4 million. True Religion still prices its jeans at a retail price as high as $363, to consumers in more than 50 countries. The most likely reason... Read more »