Hot Topic: Nielsen's Recession-Proof Consumer

Not just income, but also TV-watching and Internet-browsing habits, should help manufacturers determine how “recession-proof” consumers may be, a recent study shows. Throughout the past year, consumer confidence has largely been measured and addressed as a whole. But according to marketing and media researcher Nielsen, consumers will not all respond in the same manner to current economic conditions. The study created consumer groups based on how and by how much they save money: Recession... Read more »