Consultative Selling - The Art of the Credible Sell

What's the difference between a used car salesman and a college professor? The answer is credibility. As a salesperson, when you enter into a relationship with a customer, the first hurdle that you need to overcome is that of credibility. Salespeople can be affiliated with products, distributors, or retailers, but the one characteristic that they all share is that their effectiveness is directly linked to their ability to be credible to the customer. The clich? of a used car salesman is not... Read more »