Understanding Today's Baby Boomers

The biggest market sector in the United States, consisting of 78 million consumers, could be the most neglected by small business owners. After all, many marketers and retailers still do not treat baby boomers as the active spenders that they actually are. In reality, they both can potentially tap into part of the $2.3 trillion they spend annually on goods and services, despite common misconceptions that make baby boomers seem unmarketable. With the current economy also in consideration, such... Read more »