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Understanding Today's Baby Boomers
by Christina Lee
January 13, 2009
The biggest market sector in the United States, consisting of 78 million consumers, could be the most neglected by small business owners. After all, many marketers and retailers still do not treat... Read more »
My Mom is Not Your Typical Retiree
by Steve Strauss
July 09, 2009
Q: My mom is not your typical retiree – she is very active, quite healthy, travels a lot, still looks for investments, works part-time, and so on. I think there might be an opportunity to cater to... Read more »
Do Your Homework
by Rebecca Button
December 14, 2007
Many of us get a little ahead of ourselves once we've hatched a great idea for a business. But it's important to take your time and make sure you don't put the cart before the horse. This article has... Read more »
Everyone's an Expert: A Quick Guide to Becoming an E-Book Author to Build Business
by Carrie Hinkel
February 19, 2008
If you've been scratching your head trying to think of a way to keep repeat visitors flowing to your website, then consider writing an e-book. An e-book is the same as a paper book, except that it's... Read more »
CPSIA Regulations and What They Mean to Retailers
by Christina Lee
March 27, 2009
Q: What information do you know that ties into the new regulations for governing products produced for kids under 12 years old? I know this process has been delayed for one year, but how does that... Read more »
The online rental strategy
by Rebecca Button
February 12, 2008
I read an article this morning about a mom who started an online business renting toys out to parents (and of course their children). The idea falls along the same lines as Netflix where parents can... Read more »
Using Radio as a Small Business Tool
by Steve Strauss
November 05, 2007
Q: What should I know about my first foray into radio advertising? Mark A: I continue to love radio as a tool for small business. Even in this 24/7 Internet age where people are flocking online to... Read more »
Save The Date: The Science of Shopping
by Christina Lee
January 19, 2009
As retail experts of their own breed, Rich Kizer and Georganne Bender do not merely study consumers. In fact, they are perhaps best known for posing as baby boomer consumers, using specialized makeup... Read more »
Using Reviews and Guides to Boost Your Traffic on eBay
by Lissa McGrath
May 22, 2007
Most professional sellers specialize in a particular niche market. This means that you are an expert in that product type. It may seem inconsequential to you, but that knowledge can be put to good... Read more »
Hot Topic: The Rise of the Milliennials
by Christina Lee
December 17, 2008
While the New Year may usually bring a new start, businesses may find last year's efforts trailing close behind – at least, those working to close generation gaps in their customer service and... Read more »
