http://www.gowholesale.com/news/articles/Marketing Wholesale News & Insights en-us Copyright 2007, goWholesale.com 2008-05-09T00:00+00:00 support@gowholesale.com support@gowholesale.com Wholesale News & Insights 1970-01-01T00:00+00:00 1 daily http://www.gowholesale.com/news/view/The_Dos_and_Donts_of_Word_Of_Mouth_Marketing_/ When you see how effective word of mouth advertising can be, you should begin to look for more people to tell about your business. The more people you tell, the better your chance of having a successful business. But there are things to do, and there are things not to do. goWholesale 2008-05-09T00:00+00:00 The Do's and Don'ts of Word Of Mouth Marketing http://www.gowholesale.com/news/view/How_to_Compel_People_to_Open_and_Read_Your_Marketing_Emails/ Anyone with an email address knows how overwhelming and annoying all those junk emails can be. It's no wonder that click rates are down - consumers have grown tired of the same old subject lines and have become programmed over time to delete, delete, delete. But don't worry, Incorporating some of these tips into your next email campaign can help to increase both your click rate and your response rate! goWholesale 2008-05-02T00:00+00:00 How to Compel People to Open and Read Your Marketing Emails http://www.gowholesale.com/news/view/Tips_for_Creating_Word_of_Mouth_Buzz_About_Your_New_Business/ Congratulations! You have started your own business. Now you may be thinking about ways to get the word out about your products. If you're like most small business owners, you've already checked into advertising and now you realize that it can cost a lot of money. As with most new businesses, you are likely on a tight budget and looking for affordable solutions. Think about generating word of mouth buzz, where you're only limited by your imagination and creativity. goWholesale 2008-05-01T00:00+00:00 Tips for Creating Word of Mouth Buzz About Your New Business http://www.gowholesale.com/news/view/Why_Soft_is_the_New_Hard_Sell/ One of the most successful movies at depicting business life was "Wall Street." Made and set in the property boom and "me too" decade of the 80's, it was the perfect example of the "hard sell" approach of sales and advertising. Now, however, despite some people still relating selling or advertising a product as normally "hard selling", many companies are turning to the method of "soft" selling to get their message across. goWholesale 2008-04-29T00:00+00:00 Why Soft is the New Hard Sell http://www.gowholesale.com/news/view/How_to_Separate_Your_Products_From_Your_Competitors__Even_If_They_Are_Exactly_The_Same/ Let's face it; the majority of products being sold on the market compete with other products that are very similar or even identical, except for perhaps a color or logo change. So, if your product is having trouble competing based on price, features or benefits, then take it a step further. Use your audience's emotional side to help them identify with your company and its products. goWholesale 2008-04-28T00:00+00:00 How to Separate Your Products From Your Competitors - Even If They Are Exactly The Same http://www.gowholesale.com/news/view/Learn_How_to_Write_Good_Ad_Copy_for_your_Business/ Chances are, if you own a business you'll end up needing an advertisement written, whether it's a half-page spot in a trade magazine or two lines of text for an online ad. So, instead of just "winging it" and writing what you "think" is good ad copy, why not use the same secrets that professional copywriters use? They're not difficult to learn and it's very possible that using them can boost your response rate by 65 percent!! goWholesale 2008-04-24T00:00+00:00 Learn How to Write Good Ad Copy for your Business http://www.gowholesale.com/news/view/How_to_Use_Guerilla_Marketing_to_Promote_Your_Business/ The term "guerilla marketing" has become popularized to mean unconventional, think-outside-the-box marketing methods. The idea is to obtain the biggest results with the smallest amount of resources. Guerilla marketing campaigns focus on creating buzz around a product or service, to get people talking about it and to create a word-of-mouth frenzy. Here's how to make it work for you. goWholesale 2008-04-16T00:00+00:00 How to Use Guerilla Marketing to Promote Your Business http://www.gowholesale.com/news/view/How_to_Come_Up_With_a_Catchy_Slogan_for_Your_Business/ A slogan is a catch phrase that helps to identify a company or a product. A good slogan is memorable, catchy, and descriptive of a company's or product's main characteristics. It should answer the question "why you and not the competition?" Here are some tips on how to create a stand out slogan for your business. goWholesale 2008-04-04T00:00+00:00 How to Come Up With a Catchy Slogan for Your Business http://www.gowholesale.com/news/view/How_to_Effectively_Market_Your_HomeBased_Business__And_surprisingly_the_most_important_thing_isnt_a_big_budget/ One of the biggest constraints that home-based business owners are faced with is a small marketing budget. Most business owners know that marketing helps to keep a business growing by putting a company's name, products or services in the front of people's minds. And while marketing is no doubt crucial to the success of many businesses, it doesn't have to cost a bundle. goWholesale 2008-04-04T00:00+00:00 How to Effectively Market Your Home-Based Business - And, surprisingly, the most important thing isn't a big budget! http://www.gowholesale.com/news/view/The_Difference_Between_Social_Marketing_and_Social_Media_Marketing_And_how_to_use_each_term_correctly/ The two very different styles of marketing, social marketing and social media marketing, were created decades apart, yet there seems to be a growing confusion between them in today's world. The biggest part of the problem is that their names are so similar and that social media marketing tends to repeatedly get shortened down to just social marketing. But, don't worry, by the end of this article you'll know the difference between them and how to use each term correctly. goWholesale 2008-04-04T00:00+00:00 The Difference Between Social Marketing and Social Media Marketing (And how to use each term correctly) http://www.gowholesale.com/news/view/Read_Why_Flacking_is_One_of_the_Best_Ways_to_Get_Your_Company_Noticed/ Any business, new or seasoned, can benefit from flacking. If you're unfamiliar with the term, it just means using PR to generate publicity and buzz for your company. But, just because we're talking about PR doesn't mean you have to hire a fancy Madison Avenue firm and spend thousands for them to launch a campaign for you. Believe it or not, if you are a small business owner, you can do your own flacking - and you might just be surprised at all the attention you're able to generate! Here's how. goWholesale 2008-04-04T00:00+00:00 Read Why Flacking is One of the Best Ways to Get Your Company Noticed http://www.gowholesale.com/news/view/Settling_on_the_Perfect_Brand_Name_for_Your_Business/ To customers, a brand name represents what a business does and how it does it. A brand name can convey cheapness (Dollar Store), luxury (Ritz Carlton), trendy fashion (Urban Outfitters), etc. Since a brand name encapsulates your business' image, a great deal of care should go into trying to find the perfect name. Here are some ways to hone in on the best name for your business. goWholesale 2008-04-01T00:00+00:00 Settling on the Perfect Brand Name for Your Business http://www.gowholesale.com/news/view/The_Importance_of_Starting_a_Social_Marketing_Campaign/ In order to bring in new customers, many businesses use expensive advertising methods. From newspaper adverts to trade magazines, radio or television commercials or more, the cost to get your business name out in the open can often be an expensive undertaking. However, there is another method that you can use, and it's both inexpensive and hugely effective - social marketing. goWholesale 2008-03-31T00:00+00:00 The Importance of Starting a Social Marketing Campaign http://www.gowholesale.com/news/view/Let_the_Fur_Fly__How_to_Handle_Your_Competition/ Unless you are one in a billion, your small business will have competition. Even if you are that one-in-a-billion company, as soon as people know you exist, someone else will try to do the same thing and you will have competition. What you need to know is how to handle competition and keep the upper hand. goWholesale 2008-03-29T00:00+00:00 Let the Fur Fly - How to Handle Your Competition http://www.gowholesale.com/news/view/How_Article_Marketing_can_Generate_Traffic_to_Your_Website/ Publishing articles online about your website's industry can prove to do wonders for improving your site's rank on search engines, bringing in traffic and establishing yourself as an expert in your industry. And, the best part is, you don't need to be a professional writer to do it. Here are some tips to getting your articles seen by as much of your target market as possible. goWholesale 2008-03-29T00:00+00:00 How Article Marketing can Generate Traffic to Your Website http://www.gowholesale.com/news/view/Damage_Control_for_Your_Businesss_Sullied_Reputation__Yes_there_are_things_you_can_do_to_minimize_the_negative_ripple_effects/ Whether your company's reputation has been soiled by something your company did or by an envious competitor spreading lies is no matter. The result is the same: current and potential customers thinking twice before they decide to purchase from your company. But, don't fret; there are a number of ways to fight for your company's once-stellar reputation and to regain your market share. goWholesale 2008-03-28T00:00+00:00 Damage Control for Your Business's Sullied Reputation - Yes, there are things you can do to minimize the negative ripple effects!