The Do's and Don'ts of Word Of Mouth Marketing
Posted on May 9, 2008
When you see how effective word of mouth advertising can be, you should begin to look for more people to tell about your business. The more people you tell, the better your chance of having a successful business. But there are things to do, and there are things not to do. Read More »
How to Compel People to Open and Read Your Marketing Emails
Posted on May 2, 2008
Anyone with an email address knows how overwhelming and annoying all those junk emails can be. It's no wonder that click rates are down - consumers have grown tired of the same old subject lines and have become programmed over time to delete, delete, delete. But don't worry, Incorporating some of these tips into your next email campaign can help to increase both your click rate and your response rate! Read More »
Tips for Creating Word of Mouth Buzz About Your New Business
Posted on May 1, 2008
Congratulations! You have started your own business. Now you may be thinking about ways to get the word out about your products. If you're like most small business owners, you've already checked into advertising and now you realize that it can cost a lot of money. As with most new businesses, you are likely on a tight budget and looking for affordable solutions. Think about generating word of mouth buzz, where you're only limited by your imagination and creativity. Read More »
Posted on April 29, 2008
One of the most successful movies at depicting business life was "Wall Street." Made and set in the property boom and "me too" decade of the 80's, it was the perfect example of the "hard sell" approach of sales and advertising. Now, however, despite some people still relating selling or advertising a product as normally "hard selling", many companies are turning to the method of "soft" selling to get their message across. Read More »
How to Separate Your Products From Your Competitors - Even If They Are Exactly The Same
Posted on April 28, 2008
Let's face it; the majority of products being sold on the market compete with other products that are very similar or even identical, except for perhaps a color or logo change. So, if your product is having trouble competing based on price, features or benefits, then take it a step further. Use your audience's emotional side to help them identify with your company and its products. Read More »
