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What is Marketing?

24 posts

  1. neon

    Joined: January 2003
    Posts: 567

    People often ask for an explanation of Marketing. Perhaps the following analogies will help clear things up. From a woman's perspective.

    You see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed." That's Direct Marketing.

    You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and, pointing at you, says, "She's fantastic in bed." That's Advertising.

    You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed." That's Telemarketing.

    You're at a party and see a handsome guy. You get up and straighten your dress. You walk up to him and pour him a drink. You say "May I?" and reach up to straighten his tie, brushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed." That's Public Relations.

    You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed." That's Brand Recognition.

    You're at a party and see a handsome guy. You talk him into going home with your friend. That's a Sales Rep. Your friend can't satisfy him so he calls you. That's Tech Support.

    You're on your way to a party when you realize that there could be handsome men in all these houses you're passing. So you climb onto the roof of one situated toward the center and shout at the top of your lungs, "I'm fantastic in bed!" That's SPAM ! :mrgreen:
    Posted 7 years ago  |  Login or Register to Reply
  2. sinryder

    Joined: May 2003
    Posts: 49

    LOL :D
    Posted 6 years ago  |  Login or Register to Reply
  3. e-watch.ca

    Joined: May 2003
    Posts: 535

    Great Post!
    Posted 6 years ago  |  Login or Register to Reply
  4. Veronica Stone

    Joined: October 2007
    Posts: 10,556

    Awesome :D
    Posted 6 years ago  |  Login or Register to Reply
  5. nyweb

    Joined: August 2003
    Posts: 16

    Really hit the Spot ;-)
    Posted 6 years ago  |  Login or Register to Reply
  6. Veronica Stone

    Joined: October 2007
    Posts: 10,556

    Great analogy.
    But I went up to this chick at a party and said I am great in bed, just like you said Neon and all she did was laugh.
    Bummer.
    Do I need to hire a marketing consultant so this stops happening? :lol:
    Posted 6 years ago  |  Login or Register to Reply
  7. xcom

    Joined: September 2003
    Posts: 46

    u still need to know about competitive advantage :)
    Posted 6 years ago  |  Login or Register to Reply
  8. Veronica Stone

    Joined: October 2007
    Posts: 10,556

    good ? and thought I was doing sales and marketing at work when i was call customers on the phone but thats not marketing thats sales Marketing is more like when you see a big yellow M you think of Mc Donald’s when you see that little flying window you think of Microsoft thats Marketing make a name for your self and your company. When coke went to that new coke that was bad Marketing then they had to bring back classic coke.
    Putting your name your logo in places that make people think of you thats good Marketing.
    Posted 6 years ago  |  Login or Register to Reply
  9. cxm322

    Joined: December 2003
    Posts: 1,167

    neon wrote:You're at a party and see a handsome guy. You talk him into going home with your friend. That's a Sales Rep. Your friend can't satisfy him so he calls you. That's Tech Support.


    My favorite :D
    Posted 6 years ago  |  Login or Register to Reply
  10. pendants4u

    Joined: January 2004
    Posts: 130

    Hey Dataken...

    That would be considered product recognition.
    Posted 6 years ago  |  Login or Register to Reply
  11. troutfisher

    Joined: August 2004
    Posts: 4

    It's all so clear now :P
    Posted 5 years ago  |  Login or Register to Reply
  12. mason

    Joined: June 2003
    Posts: 497

    I tried all of those at a party last night and the guy just stared at me. I didn't sell any shirts!!! :lol:
    Posted 5 years ago  |  Login or Register to Reply
  13. discountmoviez

    Joined: August 2004
    Posts: 7

    "You're on your way to a party when you realize that there could be handsome men in all these houses you're passing. So you climb onto the roof of one situated toward the center and shout at the top of your lungs, "I'm fantastic in bed!" That's SPAM !"

    :oops: and all the guys in party throw beer bottles at me!!!
    :lol:
    Posted 5 years ago  |  Login or Register to Reply
  14. eyewear

    Joined: June 2004
    Posts: 118

    Great Post
    Posted 5 years ago  |  Login or Register to Reply
  15. therealog

    Joined: February 2004
    Posts: 205

    What if you're at a party and you get so drunk that all the guys at that party gang rape you, what kind of marketing is that?
    Posted 5 years ago  |  Login or Register to Reply
  16. mamijee

    Joined: September 2004
    Posts: 304

    lol :lol:
    Posted 5 years ago  |  Login or Register to Reply
  17. nebulous

    Joined: December 2004
    Posts: 21

    therealog wrote:What if you're at a party and you get so drunk that all the guys at that party gang rape you, what kind of marketing is that?


    It's over exposure of the product leading to a loss of brand value.
    Posted 5 years ago  |  Login or Register to Reply
  18. rachbeststuff

    Joined: November 2004
    Posts: 60

    You arrive at the party and say "I'm fantastic in bed but for my body I want shampaign and chocolate."
    - that's barter

    You see some handsome guys at a party. You write them all notes that you're fantastic in bed.
    - that's direct mail

    You come to a party where there are tons of pretty girls. With a sexy look you come to a guy: "I'm fantastic in bed and I don't want champaign and chocolate."
    - that's dumping

    You come to the party and say "I'm fantastic in bed. You'll be my third guy this evening."
    - that's net marketing

    You're at a party with a bunch of friends and see handsome guys. You say that you are fantastic in bed and the one who offers most chocolate and champaign can try it.
    - that's auction

    You're at a party with your friends and see a handsome guy. You go up to him and say "I'm fantastic in bed." Go away with him. In the morning he tells you he wants to meet again. You agree that next time it'll cost 2 bottles of champaign and 3 chocolates but he can also watch you stript.
    - that's futures

    You are going to the party while your friend is already there notifying everybody with notes of how fantastic you are in bed.
    - that's press release distribution

    You come to the New Year party and see handsome guys. You say that for 5 chocolates and 3 bottles of shampaign you'll sleep with them... by the end of the party you get sooo stoned that you wake up with some freak next morning.
    - that's season sale

    You're at a party and say that you are fantastic in bed and it costs 3 chocolates and a bottle of shampaign... but for those who will sleep five times per night with you it'll cost just one chocolate.
    - that's wholesale discount

    You didn't show up at the party but all the rumours there are only about how fantastic you are in bed.
    -that's well promoted brand

    :lol: :lol: :lol:

    What marketing could be if girls didn't go to the parties?
    Posted 5 years ago  |  Login or Register to Reply
  19. s@m

    Joined: September 2004
    Posts: 43

    Neon are you gay or are you a female?
    Posted 5 years ago  |  Login or Register to Reply
  20. palmbaysilver

    Joined: July 2004
    Posts: 5

    I had to print this out to read to my husband, who of course thought it was hilarious, especially your additions, Rachel! What's so funny is that I have been trying to explain the differences between all of these terms to him only to get a :shock: look from him, but NOW he gets it; I just needed to repackage it to help him see it clearly. (I'm sure there's a name for that as well lol).

    Jennifer
    Posted 5 years ago  |  Login or Register to Reply
  21. eyewear

    Joined: June 2004
    Posts: 118

    palmbaysilver wrote:I had to print this out to read to my husband, who of course thought it was hilarious, especially your additions, Rachel! What's so funny is that I have been trying to explain the differences between all of these terms to him only to get a :shock: look from him, but NOW he gets it; I just needed to repackage it to help him see it clearly. (I'm sure there's a name for that as well lol).

    Jennifer


    hello, Jennifer,
    you may practice Some of this for permit by your husband and when your friend at a party ........ look your friends(Guys) 's perception in that party ... Lol.
    Posted 4 years ago  |  Login or Register to Reply
  22. helloworld

    Joined: July 2005
    Posts: 65

    All i only care is when can we have a party???
    Posted 4 years ago  |  Login or Register to Reply
  23. eyewear

    Joined: June 2004
    Posts: 118

    helloworld wrote:All i only care is when can we have a party???


    Hello, Helloworld, Lol , You are a great idea. you can had a good party there , but I think I am from China , lol :o
    Posted 4 years ago  |  Login or Register to Reply
  24. wholesalemusiccds

    Joined: September 2005
    Posts: 17

    neon wrote:People often ask for an explanation of Marketing. Perhaps the following analogies will help clear things up. From a woman's perspective.

    You see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed." That's Direct Marketing.

    You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and, pointing at you, says, "She's fantastic in bed." That's Advertising.

    You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed." That's Telemarketing.

    You're at a party and see a handsome guy. You get up and straighten your dress. You walk up to him and pour him a drink. You say "May I?" and reach up to straighten his tie, brushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed." That's Public Relations.

    You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed." That's Brand Recognition.

    You're at a party and see a handsome guy. You talk him into going home with your friend. That's a Sales Rep. Your friend can't satisfy him so he calls you. That's Tech Support.

    You're on your way to a party when you realize that there could be handsome men in all these houses you're passing. So you climb onto the roof of one situated toward the center and shout at the top of your lungs, "I'm fantastic in bed!" That's SPAM ! :mrgreen:


    This is a good way to put it I guess. However I would like to add something I think would be helpful. Everything is this quote would be correct in most cases, however it is important to understand that just about any woman could go up to someone handsome like me (ha ha) or not so handsome and say "I am fantastic in bed" and in most cases it would be correct!

    My point is you must be creative, to be effective. So take the advise from the quote above to heart, then figure out how you can be different and in some cases more shocking. Example a specific reason you would be fantastic in bed.

    I go up to an attactive SMART women and make the Statement - "I would be great in bed with you!" Slogan - "Because I care" or "Because I take my time". So what will this accomplish? It will separate you from everyone that is walking around saying "I am fantastic in bed", also you noticed I used the word SMART, that was targeting. Do you want any women or a attactive SMART women? Some people want any women, some people like me want only SMART women, so I am targeting and going after a niche. This again separates me from others.

    You are probably wondering why I am giving advise on this subject with a user name like wholesalemusiccds. Well, our company does wholesale music cds, however were a Marketing company originally using music cds as part of our Marketing/Promotional campaigns for some of our clients. Example, a Free Karaoke CD for every person that visits a business on a specific date. A couple of years after our establishment we started to focus on distributing music cds, and Marketing/Promotional campaigns using music cds exclusively.
    Posted 4 years ago  |  Login or Register to Reply

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