goWholesale

Our organization works with thousands of retailers, and we receive many more positive testimonials about Google AdWords than Overture.com (a Yahoo! company). This may have to do with a number of variables:

- Average CCP (cost per click) is often lower on Google
- Overture's keyword marketing support has been subpar (this may have improved after Overture was acquired by Yahoo)

Good luck

I've been working with both overture and adwords lately for a company.

In my experience it seems that adwords more or less pays for itself...... it will increase sales, but the cost will more or less eat the extra profit. So the only real benefit is exposure.

Overture is operated in such a wonderful way..... it is forever taking money for no reason which in the long run means they are sitting on your cash anticipating click throughs.

The cost of both can be kept down by forgetting about being the top bidder, you dont neet to be top bidder to get the clicks, so I tended to bid second or third most..... saving a lot!

I do agree though that a good ranking (regular) is much much more cost effective although I do also know of a number of people making very very good money using adwords with their affiliate sites and links.

Adsense on your site is a much more satisfying experience. (those ads top right on here)