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Making Product More Mainstream

6 posts

  1. ronnie

    Joined: November 2004
    Posts: 14

    Hi everyone,

    This is my first post. I'm a Holistic Health practitioner and I've created Spiritual Healing Gift Baskets that I sell in my office and online. I want to make them more mainstream so that they would be appropriate for people in those professions that give baskets to clients. ie: real estate agents, lawyers, financial planners, doctors etc. Any suggestions?

    [edited, This is discussion only]
    Posted 5 years ago  |  Login or Register to Reply

  2. ronnie

    Joined: November 2004
    Posts: 14

    Hi,

    I think I need to explain more. My practice is in alternative healing and with my baskets the way they are I reach my target audience in spiritual & metaphysical arenas. Now I want to expand them to include the mainstream/conservative population yet keeping the content of the baskets the same, since those are the products I carry in my office. Right now the baskets contain essential oils and blends, candles, Tarot decks, incense, crystals, healings stones and jewelry. Very unique, high quality merchandise.

    I had my web designer remove the word "Spiritual" from the basket page, and now they are "Healing" Baskets. I can rephrase the basket themes to make them more mainstream and that's where I need your suggestions.

    I need to know how to approach the mainstream audience with this content in offline and online advertising. If anyone would be so kind to look at the basket page on my site and offer feedback it would be greatly appreciated. I need an objective eye. Thanks,
    Posted 5 years ago  |  Login or Register to Reply

  3. joepreston

    Joined: November 2004
    Posts: 20

    what about 'health' or 'healthy' ?

    or 'inspiration'?

    I used an interesting tool from Google Labs called Google Sets to come up with those.

    http://labs.google.com/sets
    Posted 5 years ago  |  Login or Register to Reply

  4. ronnie

    Joined: November 2004
    Posts: 14

    Thanks Joe,

    I went to the link you referred me to. If I keep the names I have for the baskets, I'll get the spiritual connections. When I changed them to the health, inspiration words, the other topics that came out were in the healing arena. So I'm getting that to make the product more mainstream, I do have to change the titles of the baskets. It is something I can work on. Thanks again!
    Posted 5 years ago  |  Login or Register to Reply

  5. jekingcom

    Joined: May 2004
    Posts: 37

    Ronnie,

    Healing is definitely NOT a conservative word. Like they said - Healthy and Inspirational are great friendly words for conservatives

    Justin[/quote]
    Posted 5 years ago  |  Login or Register to Reply

  6. ronnie

    Joined: November 2004
    Posts: 14

    Hi Justin,

    Advice taken. So you think I change the title of the page from Healing Baskets to Inspirational Baskets? Sounds good. I'll also get feed back from my web designer. I still want to keep the spiritual minded population that goes to my site. He can do search engine submissions under inspirational baskets. Tonight I'm going to rework the titles of the baskets and hyphen next to them, the conservative version. Thanks for the feedback.
    Posted 5 years ago  |  Login or Register to Reply

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