Top Tips for Optimizing Your Search Campaigns
by Veronica Stone on November 27th, 2007
There’s definitely both an art and a science to managing pay-per-click campaigns, whether on goWholesale or any other search engine like Google or Yahoo. It’s not just bidding higher than the other guys – it’s crafting your ads and your landing pages to get searchers to click and then convert to a prospect, lead, or customer. That being said – here are some of my top tips for creating, managing, and optimizing your search campaigns. A couple of the tips included are goWholesale-specific, but for the most part these ring true across platforms: Choosing Keywords Choose a complete set of... Read more »