With a debut in time for back-to-school shopping, Sasha Fierce for Dereon offers a more wearable version of what designer Tierry Mugler designed for the pop star’s concerts. Against a mainly black backdrop of fake leather and body suits are bold details and accessories, such as mixed silver and gold chains and denim rips lined with mesh and lace.

In comparison, parent label Dereon showcases billowy materials, vivid colors and exotic prints, with input of sister Solange as well as mother Tina.

“The [Sasha Fierce] line really exudes a different side of my personality, which I am grateful I can express,” Beyonce said to Women’s Wear Daily.

Featured in the upcoming line are sportswear, outwear, handbags, footwear, eyewear, jewelry and lingerie. The collection will wholesale from $25 to $75.

“We see our new focus as a second step for the brand,” said Kelly Surrette, sales manager at Rudsak’s company headquarters. Later, she added, “We’re just looking next door.”

To date, the company  has mostly concentrated on selling its apparel, handbags and home furnishings to Canadian retailers and in their 11 signature stores. In the United States, the company hopes to sell its fashion to east coast boutiques before its wholesale efforts become nationwide.

This market expansion stems from an expansion within the brand itself, in which Rudsak created full men, women and shoe lines.

Since the company’s creation, founder and designer Evik Asatoorian has made Rudsak known for solid silhouetted basics like its jet black trenches.

“We’re not a stripe company; we don’t believe in flowers or patterns. Not because we don’t like it, but because it’s not us,” he told AskMen.com.

But the company unsheathed a few daring surprises this year, further qualifying it as a “full lifestyle brand,” as Surette said.

These days, leather also serves as an accent to military-inspired wool coats. For its spring 2009 collection, Asatoorian also used berry finishes — most noteworthy on a bolero with cap sleeves — and liquid leather, on shorts as well as leggings.

Odd Sizes can be a Good Thing

When you are purchasing wholesale clothing you have to realize that the odd sizes can be a very good thing. First of all odd sizes can be purchased really cheap and you can sell them at a huge markup. The reason for these cheap prices on odd size clothing is that retailers will avoid them because they can be hard to sell. For this reason, clothing wholesalers will sometimes offer you some great deals.

The fact of the matter is that people are all built differently and they are all shapes and sizes. When someone is an odd size they have a hard time finding clothing that will fit. If you purchase odd sizes you will quickly see that these people are more than willing to pay top dollar for something that will fit. So never overlook odd sizes because you are afraid that they won’t sell.

Get Good Quality Clothing

If you are in the business of selling clothes then you do not want the reputation of selling cheap low quality items. Buy clothes that are only of the highest quality. Buy clothing that is the real thing. If it is a leather jacket you are selling, make sure it is genuine leather. A plastic looking leather coat looks bad and it is uncomfortable. People not only want to look good in their clothes, but they also want to feel comfortable with what they are wearing.

Cross Sell, Cross Sell, Cross Sell

You probably want to put a lot of concentration on women’s clothing, but it is still a good idea to throw in some men’s and children’s clothing as well. For the most part, the women who buy your wholesale clothing are also wives and mothers. In order to get the most from your business, you have to offer clothing that can be cross sold. Offer a few men’s shirts as well as boy’s and girl’s clothing in your product line and you will see your profits soar.

Often times people will go into the wholesale clothing business with no idea what direction they should take. Follow these suggestions and get the most you can out of your business.

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In fact, tens of thousands of items of clothing, both new and used, are traded on eBay every week. Though there are other specialist clothing auction sites available, none of them can guarantee anything like as many potential customers. Whether you represent a clothing company or are a private individual wanting to make some money out of old garments which no longer fit, eBay will often be your best bet. Along with all those customers, however, comes all that competition. How can you make your item stand out? How can you make a potential customer feel as if he or she can reach out and touch it?

I am continually amazed to see items of clothing advertised on eBay without accompanying pictures. Such items hardly ever sell. Why would they? Unless you’re selling a designer piece which everybody in your market niche is familiar with (in which case you should be promoting it as much as possible in order to encourage high bidding), people will be buying blind. Customers need to be able to imagine how they or their loved ones will look in the clothes they buy. The clothes must be presented clearly, in a good light. If an item has unusual features at the front and back, it may be wise to include several pictures. You can compound your pictures into a single image if you want to avoid paying extra fees. Consider whether the item looks best in a static pose or when moving – for instance, a full skirt should be drawn outward so that the customer can see how much fabric it contains, and giving the impression that it’s swinging outward helps the customer to imagine how it will look when she’s walking around in it.

It’s important to portray items of clothing in the right setting. Designer wear often looks best in a plain studio photograph, because that’s how it is intended to be seen. Fashionable urban wear can look good shot against the backdrop of a busy street or a window view of a city. Practical outdoor wear might be best photographed in your garden. This helps customers to think about the image which the clothing can give them, even if they don’t intend it to be worn in those environments.

Finally, when you have described the color and style of your garment, don’t forget about the texture. Texture is an important factor in many people’s purchasing choices. Make sure you identify the fabric accurately and any special features (such as whether it is crushed or pleated). Close-up photos can be used to highlight attractive details.

Properly packaged, your eBay item can seem every bit as appealing as a beautiful piece of clothing on the catwalk or in a high street store.