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Posts Tagged ‘what works’

How To: Get Your Small Business into the Big Time

by Steve Strauss on November 28th, 2008

Q: How does a small business get big? We have been at the same level for years now and can’t seem to breakthrough. Jess A: Your question reminds me of a quote I recently saw by J. Paul Getty, once the world’s richest man: “My formula for success is rise early, work late, and strike oil. ” No, you are not going to strike literal oil; those days are over. But figurative oil, why not? Think about Google founders Larry Page and Sergey Brin? Do you think they feel as if they struck oil? You bet. Richard Branson took The... Read more »

What Works: The Key to Customer Conversion is Immediacy

by Leeia Ladipoh on October 13th, 2008

Whether you own a small brick and mortar business or a business that operates online, one of the greatest tools you can have at your disposal is the ability to act on information given to you by a potential customer and turning it into a conversion. What Is Immediacy? This process is generally referred to as immediacy; it means identifying exactly what it is that a customer wants at your point of contact through the correct interaction and then outlining exactly how you can fulfill their need. The faster you can obtain and analyze information from a prospect, the less... Read more »