by Rebecca Button on July 9th, 2008
One of the biggest problems online marketers face is grabbing the attention of surfers. The second is building instant trust between the surfer and the website. The latter sounds practically impossible but new technology has once again prevailed and brought us one step closer to the goal.
Perhaps you’ve seen it and perhaps you haven’t. Regardless, it’s making a splash in the online advertising/marketing community. What is it? (drum roll please…)
Moving media.
The principle is to place a "live host" on your website that will greet your customers and personally introduce your site and company. The humanized video makes... Read more »
by Larry Slusser on February 22nd, 2008
During the 1990’s, the term business model became very popular amongst online businesses. However, the plans did not have a clear focus on how traffic to their sites would generate revenue and profits. In order to determine where you are and where you are going, a business model should include sales, costs, profits and expenses, along with strategic goals, a vision and mission.
There are numerous business models for internet businesses. Some websites focus on sales, other focus on reducing costs or improving customer satisfaction. Whatever the reason, there is a reason for you developing an online business; therefore, you... Read more »
by Carrie Hinkel on January 29th, 2008
Even for a brick-and-mortar store, a website is a great, low-cost way to promote your offerings and bring in customers. Although, many local business owners are hesitant to set up a website because they think it’s pointless since they’re not trying to attract a nationwide audience or selling anything online. Local business owners should think of their website as a source of information for potential customers. Before driving across town to see what’s in your store, potential customers would rather take a look at your website first – to learn more about what your company offers. Online is where your... Read more »