Posts Tagged ‘Web Design’
by StartupNation.com on September 9th, 2009
1. Send People to the Right Page
If your online marketing campaigns send everyone to the home page, you are missing out on the opportunity to customize your Landing Pages to resonate most directly with your prospective customers. Instead of the home page, direct people to a highly relevant page that ties in with the marketing campaign that drove them to the page.
2. Calibrate Your Headlines
Similarly, make sure that your Landing Page headline uses similar language to the page that drove the visit or the copy from the referring ad. It’s critical that you establish relevancy immediately when... Read more »
by Veronica Stone on September 19th, 2008
"There will never be a significant clothing market online," I was once told by a leading Scottish fashion journalist. "People don’t want to buy clothes unless they can reach out and touch them."
In fact, tens of thousands of items of clothing, both new and used, are traded on eBay every week. Though there are other specialist clothing auction sites available, none of them can guarantee anything like as many potential customers. Whether you represent a clothing company or are a private individual wanting to make some money out of old garments which no longer fit, eBay will often be... Read more »
by Danny Brown on April 22nd, 2008
One of the best ways for any business to maximize their profits is to keep their customers happy – after all, happy customers usually mean loyal customers, and loyal customers mean sales. For small businesses in particular, though, keeping your customers happy can often mean the difference between your business surviving, or falling prey to the larger companies in your niche. There are many ways to keep your customers happy and coming back to you, but one of the most useful and cost-effective methods is by using your company website.
Think about it – in today’s business environment, most sales... Read more »
by Carrie Hinkel on April 15th, 2008
You’ve worked hard to create an identity for your company or products, so why no work just as hard at protecting it? With corporate identity theft on the rise, now is the time to build up a wall of security around your brand-name, in order to keep others from stealing or misusing it.
By having a website, it’s easy for anyone to copy and paste your logo, text, and pictures – using it on their own website to further sales or perpetrate fraud. There have also been plenty of instances of an unscrupulous company using online blogs and forums to... Read more »
by Carrie Hinkel on March 27th, 2008
If you have a website, the best thing you can do for business is to make it look professional and safe for your customers. We’ve all stumbled upon websites that look like they were created years ago and have never been updated since- leaving potential customers to wonder if the company is even in business anymore. It’s doubtful anyone would feel comfortable placing an order and giving their personal credit card information to a website that looks shady. Here are some tips for making visitors feel safe and secure when they’re on your website.
Be sure your website looks up... Read more »
by Leeia Ladipoh on March 26th, 2008
If you think that having your website up and running and updating it regularly is enough for your online business to be successful, you are missing the boat. For your online business to really do well, you have to make sure that you are targeting the right customers and selling them the right products and services.
The process is called website visitor segmentation, or segmenting. The idea behind this process is to split those who visit your website into groups, watch what they do on your site, and learn from the information gathered.
Website Metrics
There are a number of... Read more »
by Veronica Stone on February 29th, 2008
Template Monster is an online store that offers the largest selection of ready-made website templates online, mainly for newly established websites and businesses. They also have an enormous inventory of pre-made Flash templates, logo templates, WordPress and other CMS themes, and osCommerce templates for online stores. Template Monster’s templates and other products are all completely customizable and ready for download and immediate use.
Bloggers may not find Template Monster as useful as owners of websites, as WordPress already has many free themes available for use on blogs. The e-commerce templates are perfect for use when creating or arranging an online... Read more »
by Danny Brown on February 22nd, 2008
With the Internet now taking over from traditional buying methods as the number one choice when it comes to your customers, having an effective website is key to your business’s success. Yet, surprisingly, research by Microsoft Small Business Center shows that more than half of company websites are out of date.
This is usually down to a variety of reasons – lack of fresh content, using old technology, out-of-date information and more. There’s nothing worse than having old information on a site that looks like it was designed in 1998. If you want to know if your website is out... Read more »
by Veronica Stone on February 22nd, 2008
Zen Cart , which tags itself as "the art of e-commerce," is an open source shopping solution based on PHP that uses a MySQL database. Setting it up is remarkably quick and easy, and it provides you with all the tools necessary to run an online store.
This user-friendly shopping cart features multiple customer, sales, and discount modes, and unlimited category depth. Zen Cart also comes with a fully integrated phpBB forum that can be configured or left out, depending on the needs of the user. Other features include a template system, multiple shipping and payment options, a means of... Read more »
by Leeia Ladipoh on January 30th, 2008
In today’s world of technology and instant gratification, there is no excuse for any business to be without a website. Even if the sale will be completed at a physical location, many people look up the business they are going to work with on the Internet first. That means if you don’t have a website, they will likely find someone else in your area to give their money to.
Just having a website is not enough. It’s important to make sure you have a website that is attractive to customers, helps them find the information they want and need, and... Read more »