goWholesale » viral marketing http://www.gowholesale.com/content Tue, 17 Nov 2009 15:16:06 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Viral Marketing Gone Right…on accident…sort of. http://www.gowholesale.com/content/2008/07/07/viral-marketing-gone-righton-accidentsort-of/ http://www.gowholesale.com/content/2008/07/07/viral-marketing-gone-righton-accidentsort-of/#comments Mon, 07 Jul 2008 20:07:03 +0000 Rebecca Button http://wordpress.gowholesale.com/content/?p=134 This video has had 3.5 million+ hits in the past month.

http://www.youtube.com/watch?v=4SqJz0NgnnE

The ad was designed to be a part of a viral marketing campaign for Gatorade. The ad was pulled however when Gatorade decided it wanted to pursue a different direction with it’s marketing campaign but somehow the video still leaked out and to Gatorade’s great fortune, they got to see just how successful the campaign might have been.

Granted, Gatorade has millions of dollars it can spend on stunt girls and fancy video editing but no amount of money can buy the phenomenal reach their video has had online. It goes to show that if your video is worth watching, people will watch it and spread it around whether they know what it’s for or not. This is the "word of mouth " marketer’s dream come true. I bet the folks at Gatorade are kicking themselves now for not attaching a bigger logo to the end of the clip!

]]> http://www.gowholesale.com/content/2008/07/07/viral-marketing-gone-righton-accidentsort-of/feed/ 1 The power of funny commercials http://www.gowholesale.com/content/2008/02/14/the-power-of-funny-commercials/ http://www.gowholesale.com/content/2008/02/14/the-power-of-funny-commercials/#comments Thu, 14 Feb 2008 21:50:29 +0000 Rebecca Button http://wordpress.gowholesale.com/content/2008/02/14/the-power-of-funny-commercials/ Not only are they entertaining but they tend to stick in your mind and hopefully the product/brand associated with it sticks as well. If you can’t hire an advertising firm to handle your advertising, that doesn’t mean you can’t still create a funny, catchy commercial. Don’t be afraid to give it a shot. Some of the best commercials are low budget!

So for your viewing pleasure, without further adieu, because it’s Valentine’s Day and because my name is Rebecca:

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