Unlike Other Luxury Brands, True Religion Apparel Profits Without Discounting
by Christina Lee on March 4th, 2009
Recently reported sales of True Religion have made the denim brand an anomaly in the luxury market, perhaps even a worthy investment once retail sales pick up, an analyst reported. Net fourth quarter sales totaled $73.0 million, a 38.5 percent rise from 2007 sales of $52.7 million; while sales in its U.S. wholesale segment rose by 14.4 percent to $36.4 million. True Religion still prices its jeans at a retail price as high as $363, to consumers in more than 50 countries. The most likely reason why actually stems from its target consumers: likely young singletons who consider denim a... Read more »