by Christina Lee on January 30th, 2009
Consumers are planning for another low-key Valentine’s Day this year, as they plan to spend an average of $20 less than they did in 2008.
Total spending may also reach up to $14.7 billion this year, compared to $17.02 billion last year, according to the National Retail Federation.
Last year, consumers spent slightly less money on traditional gifts than in years past, opting instead for a night out. But now, with the current economy in mind, these couples simply just want to save, as president and CEO Tracy Mullin realized.
“A bad economy won’t stop Cupid this Valentine’s Day, but... Read more »
by Rebecca Button on February 13th, 2008
There’s a tradition in my family that for any occasion that warrants a card, especially birthdays, the meaner the card is the better. We often try to out do the other contenders and the result is often big laughs. The more insulting the card, the more you’re loved–we have an understanding.
We’re not the only people who share this fun, albeit unusual, tradition and with Valentine’s Day upon us, it appears that businesses are beginning to cash in on this quirky trend. For example, American Greetings Corp. has an entire category of "Anti-Valentine’s Day" cards.
And they’re not the only... Read more »
by Carrie Hinkel on January 24th, 2008
With $13 billion of spending money up for grabs on Valentine’s Day, you can bet that retailers are taking notice and are ready to cash in on this oh-so-sweet holiday. Unlike other holidays that typically see an increase in sales across several retail categories, Valentine’s Day gifts are a bit more on the romantic side. The most popular gifts tend to be flowers, chocolates, dinners, plush toys , greeting cards and jewelry .
Valentine’s Day Shopping Statistics for the U.S.:
* Consumers now spend an average of $100.89 on Valentine’s Day gifts (from the National Federation of Retailers).
* 62%... Read more »