Hot Topic: The Rise of the Milliennials
by Christina Lee on December 17th, 2008
While the New Year may usually bring a new start, businesses may find last year’s efforts trailing close behind – at least, those working to close generation gaps in their customer service and marketing efforts. Born between the mid-1970s and 2000, the millennials have grown up surrounded by many forms of technology and media. A year ago, they were simply labeled as anti-corporate menaces, as they prioritized their own needs and self-worth above the workplace. But now, marketers had no choice but to acknowledge them as the next breed of consumers, as they take note of every behaviorism. And while... Read more »