by Danny Brown on April 30th, 2008
One of the key points in any new business is having a business plan to get your company started. This allows you to see where your finances will be used, what markets are open to your product and service, how you’ll attract customers and much more. However, once your business is established, you shouldn’t just forget about your original business plan – indeed, you should continue to refer to it and change as necessary.
Since the business world evolves continuously, it’s more important than ever to be ready to face any new challenges that you might encounter. This is where... Read more »
by Larry Slusser on January 17th, 2008
The presidential election will impact your small business. The question is not if, but when and how. You have control over much of the impact, depending on how you choose to vote. Your business can wait for election events and be reactive, or you can get out front and be proactive.
You see many businesses choosing to use the election and other current events as inspiration for marketing campaigns that capitalize on the public awareness of the political events. How could you do this for your small business?
* Create voting buttons for new products to be carried on your... Read more »
by Larry Slusser on December 5th, 2007
Do you know where your business plan is? When was the last time you looked at? Have you reviewed it to ensure the data is still current as well as the other information contained in your business plan?
If you hesitated on any of the above questions, then it’s time to get back in touch with your business plan. You have heeded the old adage – those who fail to plan, plan to fail. You came up with a business plan, but that is not enough. You need to stay in touch with your business plan. It needs to be... Read more »