Posts Tagged ‘Trade Shows’
by Christina Lee on August 12th, 2009
Considering the networking and promotional possibilities offered, trade shows have always been well-recommended to small business owners.
But with economic recovery still in progress, all of the individual expenses that come with attendance appear to add up to one costly marketing strategy. Still, with each expense also comes their one ways to save, while still increasing your return on investment (ROI).
Your Display
First, the cost of your trade show display should not empty your wallet. If you plan to attend just one trade show this year, look into renting a display instead of purchasing. But if you attend to... Read more »
by Christina Lee on January 19th, 2009
As retail experts of their own breed, Rich Kizer and Georganne Bender do not merely study consumers. In fact, they are perhaps best known for posing as baby boomer consumers, using specialized makeup and prosthetics to prove how retailers can sometimes mistreat them.
At the upcoming Las Vegas Market, they will demonstrate how and why retailers also need to explore the customer’s point of view – though this time, to maximize any store floor’s potential, in “The Science of Shopping: Staging Your Showroom to Sell.”
The seminar will go more in depth into the advice they address in Craftrends Magazine... Read more »
by Christina Lee on January 5th, 2009
Over the next few months, look out for trade shows promising more than just new product lines. Take advantage of seminars like these, which present ways to deal with the economic downturn:
Who: Barbara Wold
What: “How to Prosper During a Slow Economy”
When: Jan. 17, 10 a.m.
Where: California Gift Show, at Los Angeles Convention Center. 1201 S. Figeoroa St., Los Angeles, CA 90015.
Why: She is an international speaker to retail and consumer spending, who has earned praise from Sketchers, BMW, and the International Council of Shopping Centers. You are a retailer who needs to inspire a consumer... Read more »
by Christina Lee on September 30th, 2008
Tourists may hope that what happens in Vegas actually stays in Vegas. But exhibitors showcasing at the city’s biannual Fashion Week pray that their merchandise travels a bit farther than the famous city strip.
And for Don Browne, the statement that clothing can make is a little beyond personal. As marketing director and publisher of the Off-Price Specialist Show – from August 23 to 26 – he believes that consumers are not just buying into trends. He saw them buying more into off-price, marked 20 to 70 percent below the original manufacturer’s wholesale price.
“The off-price market is continuing to... Read more »
by Danny Brown on March 10th, 2008
One of the best ways to increase your company’s profile is via trade shows. Whether you’re a visitor looking for some new products or suppliers, or an exhibitor looking to show your own products off, trade shows are an excellent way to get your name and product out to the general public. However, it’s not as simple as just turning up and letting the public come to you, or you wandering around hoping to find what you’re looking for – trade shows need to be worked properly to make them effective.
Trade Shows for Exhibitors
Offering an often cost effective... Read more »
by Carrie Hinkel on February 21st, 2008
Your wholesale business may carry the widest selection of products at the lowest prices, but unless you do some marketing, you’ll have a hard time bringing in new customers. There are plenty of ways to get your business’ name and product offerings in front of retailers, both online and offline. The first step is determining exactly who your customers are and where they go to look for wholesale products. Then you’ll be ready to tailor a marketing plan that can effectively reach your target market.
Ideas on how to effectively market your wholesale business
Submit your website to search engines... Read more »
by Carrie Hinkel on February 8th, 2008
For businesses interested in importing products, attending a trade show in China is the best place to start. You’ll have the opportunity to visit thousands of booths – meeting with suppliers, seeing and testing products, and talking to other buyers. You’ll feel a lot more comfortable with the importing process after attending a show, and chances are you’ll be ready to place your first purchase order with a Chinese manufacturer or trading company. To help ensure that your trip to China is a success, here are some tips to help you prepare for the visit:
Create a product binder –... Read more »
by Matthew Davies on December 27th, 2007
How exciting! Your first trade show! This makes all the time, effort and money worth it! Right? Wrong!
Don’t be caught up in the excitement of attending your first trade show. Do your homework first, have a plan, and then attend with confidence that you will meet your goals. If you don’t have a plan, you may waste money AND opportunities! It’s imperative that you attend a show with pre-determined goals and a strategy to achieve those goals. Otherwise, you might find out that your competition placed an order with an important vendor (that you missed!)
Keep in mind a... Read more »
by Veronica Stone on October 25th, 2007
No matter where you do the majority of your business, trade shows can be very helpful to you. They are a great place to pickup new products, keep your line fresh, and get some great insight too. If you have considered attending a trade show but never have, here are some tips to help you out.
Finding Trade Shows:
It’s actually rather easy to find a list of trade shows in your area. One way is to simply search Yahoo or Google for a list of upcoming trade shows in your industry. However, if you don’t feel like browsing through... Read more »
by Jennifer Ratliff on September 28th, 2007
Everyone has an idea that they are certain will change the world. However, although the idea for an invention may come from one person, it takes a world of “interested parties” to truly get the idea up and going. Bringing an invention from idea to fruition requires the work of designers, licensing agencies, manufacturers, marketing experts, and distributors. This article assumes that you have already completed the proper paperwork to patent and license your invention.
Target your worldwide market
If you have spent any time in the social circle of other inventors, you are already familiar with the phrase “target... Read more »