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Posts Tagged ‘tips’

Managing A Mommy Business…With 5 Simple Steps!

by StartupNation.com on August 19th, 2009

We are women.  Watch us Manage! I have people ask me, usually men, how do you do it all?  How do you take care of the family, and your business, and be so management oriented?  Did you study business management in college, get an MBA?  No sir, I did not even finish high school.  I even worked at McDonalds as the French fry girl 10 years ago, now I run a multi-million dollar company. Shhh, my Secret!  I had to work really hard, re-train myself, be willing to admit failure, be willing to change what was not working, and develop... Read more »

Is Now the Time to Slash Prices?

by Steve Strauss on May 21st, 2009

Q: With business slow, it seems like it might be a good idea to lower prices and cut our fees. However, I am also worried about eating into my profit margin, which is already pretty thin. What do we do? TJ A: I love this quote from the late, great Paul Harvey: “In times like these, it is good to know . . . that there have always been times like these!” Sure, we have all heard that this Great Recession is the worst economy in 50 years, and it is, but that does not mean that there have not... Read more »

Synchronize pricing and inventory plans for holiday success, analyst says

by Veronica Stone on May 15th, 2009

  With e-retailers expected to buy less holiday season merchandise this year because of the economic downturn, they need to sharpen their strategies in coordinating pricing promotions with available inventory, says Paula Rosenblum, managing director at research and advisory firm Retail Systems Research LLC. “Plan a pricing strategy, plan your inventory strategy, and make sure the two are in synch,” Rosenblum says. She adds that retailers this year, worried about overbuying merchandise in an off economic year, may experience unusually high levels of inventory out-of-stock. If that turns out to be the case, it will be even more important for... Read more »

Getting Started: Advertising Through Mass Media

by Steve Strauss on May 8th, 2009

Q: My manager tasked me with analyzing our using mass media – radio and TV – for our business (5 stores.) Any insights you could give me to get started would be appreciated. Linda A: There’s an old maxim about advertising and dogs which that is pretty true, and I once I had the dog to prove it. Her name was Gert. Like most dogs, Gert hated it when she had to swallow a pill. She would spit that pill out as fast as she could. I learned that the only way to get Gert to swallow a pill was... Read more »

Advice: Should You Buy A Pre-exsisting Business?

by Steve Strauss on May 7th, 2009

Q: I am pretty sure that I will lose my job. I don’t want to start a business from scratch, so what do you think of buying a pre-existing business? And if that is a good idea, like I think it is, what are the possibilities of getting the owner to finance the purchase? My credit isn’t great. Mike A: As a general rule, buying a business can be a very good idea, but as with everything else in this economy, to make sure it will be a successful venture, you have to proceed with caution and do your due... Read more »

How To: Go Green Without Spending a Fortune

by Steve Strauss on May 5th, 2009

Q: Steve – I would like to make our business greener, but especially in this economy, I can’t do it if it is going to cost us money. It is, isn’t it? Jim A: I know you will be happy when I say, no, it isn’t. In fact, not only should “Going Green” not entail any major expense, it can actually save your small business money. After all, the whole idea is to reduce, reuse, and recycle. There are any number of small steps any small businesses can take to help reduce their carbon footprint. Here are some of my... Read more »

How To: Sell to Big Businesses

by Steve Strauss on April 30th, 2009

Q: I have a meeting with a corporate manager soon and I will be pitching my services to them. Selling to big business is new to me. Do you have any suggestions? Kelly A: There is no doubt that big business needs small business. Not only do they sell to us, but they also buy a lot of goods and services from us. But big business is much different than small business. If you are going to try and crack the corporate market, I think you need to keep these tips in mind: 1. You have to solve a problem:... Read more »

R.O.O. Proving to Be More Valuable Than Ever

by Steve Strauss on April 24th, 2009

Q: I am on the hunt for any new ideas that can help me through this rough economy. It seems like the same old advice doesn’t really apply in this market. Suggestions? Ann A: I do agree that we are in extra-ordinary times and it makes sense to be on the lookout for cutting edge ideas and strategies. You never know which one might make a big difference. Let me give you an example: We have all heard about R.O.I. – Return on Investment. It’s a useful way to analyze whether you are receiving sufficient bang for your buck for... Read more »

Negotiate Like A Lawyer

by Steve Strauss on March 20th, 2009

Q: I need to re-negotiate a contract with a vendor. Any words of wisdom? Should I hire a lawyer? Allie A: Good negotiation skills are vital to small business people because it is something we use every day. Whether it is asking a vendor to lower a price or getting a potential customer to sign on the ‘ol dotted line, negotiations are part and parcel of small business life. Indeed, as my brother Larry is wont to say, “everything is negotiable.” No, I doubt you need a lawyer to do your negotiating; not only might that be cost-prohibitive, but it... Read more »

How To: Get the Most of Your Trade Show Experience

by Christina Lee on March 13th, 2009

Within merchandise trade shows are a vast number of ways to enhance your product line – certainly enough to daunt any first-time buyer, absolutely. But no one should have to face thousands of exhibitors – try more than 2,900 at this year’s ASD/AMD Las Vegas – without knowing how to get the most of your time spent. And after our own trips to trade shows, goWholesale has figured out how: Planning A no-brainer way to plan ahead: scouring through the trade show’s preview guide, then figuring out which exhibitors to see. What the next step should be: reaching out to... Read more »