An Email Marketing “Best Practices” Checklist
by Danny Flamberg on August 3rd, 2009
E-mail is the go-to device for everyone attempting to deal with these tough economic times. For retailers, each e-mail blast is a predictable ka-ching; one that gets addictive quickly when sales at the cash-wrap desk, the 800 number or through the catalog fall off. E-mail response, like postal mail, degrades with repetitive re-mails which also prompt predictable numbers of opt-outs and complaints. To use e-mail for optimum effect, marketers need to factor in strategic and tactical considerations and link these directly to the business objectives of each campaign. Strategic Elements Scope the Program: Everything starts with the end result. ... Read more »