How to Effectively Market Your Home-Based Business – And, surprisingly, the most important thing isn’t a big budget!
by Carrie Hinkel on April 4th, 2008
One of the biggest constraints that home-based business owners are faced with is a small marketing budget. Most business owners know that marketing helps to keep a business growing by putting a company’s name, products or services in the front of people’s minds. And while marketing is no doubt crucial to the success of many businesses, it doesn’t have to cost a bundle. The key to marketing a small home-based business is knowing your target market. This sounds easy enough, but it is one of the most overlooked points by novice marketers because it requires a good amount of research... Read more »