To Advertise More or Not
by Steve Strauss on July 1st, 2009
Q: I keep hearing that one way to make it though this recession is to advertise more – that is one thing that successful companies did to make it through previous bad economies. Is that an accurate analysis of those companies did right? Amy A: Advertising more right now makes intuitive sense to me, but does it make actual real business sense? Maybe, but maybe not. Intuitively, one thing that is clear right now is that people are looking for a bargain; customer loyalty is a bit of any oxymoron as customers are generally more interested in saving money than... Read more »