by StartupNation.com on August 19th, 2009
We are women. Watch us Manage!
I have people ask me, usually men, how do you do it all? How do you take care of the family, and your business, and be so management oriented? Did you study business management in college, get an MBA? No sir, I did not even finish high school. I even worked at McDonalds as the French fry girl 10 years ago, now I run a multi-million dollar company.
Shhh, my Secret! I had to work really hard, re-train myself, be willing to admit failure, be willing to change what was not working, and develop... Read more »
by StartupNation.com on August 6th, 2009
Marketing to women used to be an afterthought, like marketing to a special interest group.Today, savvy marketers understand one powerful concept—that women either buy or influence the purchase of most consumer items. Sound farfetched? According to Tom Peters (and many other writers) this is the new reality, a reality that will shape this next century and beyond. Manufacturers and marketers must take notice.
Consider these facts:
Of all consumer purchases, women either buy or influence the purchase 83 percent of the time.
Women account for 92 percent of all vacation choices.
Women are responsible for 94 percent of all home... Read more »