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Posts Tagged ‘starbucks’

Hot Topic: Small Businesses Using Twitter

by Christina Lee on March 9th, 2009

Since its start two years ago, Twitter has certainly sparked a lot of conversation – both inside and out of its short messaging service. Starbucks, Zappos and Dell are just a few of the big companies that have figured out how to use it to their advantage. However, recently reported success stories actually come from small businesses. For two local food businesses, Twitter has helped two local food businesses both raise and manage rising demand. One request for a breakfast wrap directed to Houston-based Coffee Groundz led to the first ever reported take-out order on Twitter, which are now taken... Read more »

Lessons From Starbucks: Thinking Big While Keeping it Small

by Carrie Hinkel on February 13th, 2008

If your small business is growing rapidly and you have visions of multiple locations and franchises, that’s terrific. However, take a lesson from corner coffee shop turned corporate giant Starbucks, and don’t forget what made your company so popular in the first place. Less than a month ago, after showing the weakest sales period in the company’s history, Starbucks announced that it will close 100 stores. This was shocking news considering in the 1990s the company was opening a new shop every workday – and the rapid growth continued well into the 2000s. So what happened? Where did Starbucks go... Read more »