by Steve Strauss on January 12th, 2010
Continuing on with the 2010 edition of the Top 10 trends in Small Business. This week we get to the Top 5.
5. Social Media Grows Up: Have you noticed that “social media” is a term that doesn’t really describe the experience that well anymore? Yes its social, and yes its media, but for business it has become so much more than that. Tapping, nay, mastering, social media is one of the hottest of all online trends:
Everyone from Jet Blue to Comcast has turned to Twitter as a customer service tool
Companies like Whole Foods and Popeys increasingly use... Read more »
by Christina Lee on August 26th, 2009
Who, what, when, where, why and how.
Journalists report those Five Ws (plus one H) of an event, then they end up reporting the full story. Small business owners answer those questions of a new venture, and they get the full story as well.
But for months, both are still trying to explore the full potential of Twitter. As of last week, this is how the story has developed so far, from a business perspective:
Who… is a Twanker and Twidiot? Both are people who use Twitter for impractical reasons, according to the Influential Marketing Blog – a Twanker, purely... Read more »
by Barbara Weltman on August 25th, 2009
Twitter, a real-time short messaging service created in 2006, now has an estimated 6 million users and is growing everyday. It is a vital part of the social media scene, so you should know how to use Twitter effectively for business.
Follow and un-follow
Twitter enables you to follow the postings of registered users on the site; they can opt to follow you. Is it impolite to not follow someone who’s following you? While many advocate for reciprocity, the reality is that following too many Tweeters can eat up time and obscure postings that would be meaningful to you. Do... Read more »
by Leeia Ladipoh on September 12th, 2008
Without a doubt, the number one obstacle to running a successful online business is getting potential buyers to trust your website enough that they are willing to make a purchase.
Let’s be really honest; there are plenty of steps involved with the purchase and receipt of any online product from the release of a credit card number to final delivery – and potential customers will worry about every single one of these areas when it comes to making a purchase from a business they have not used in the past.
About Branding
There is a lot of competition in online... Read more »
by Veronica Stone on November 5th, 2007
Social bookmarking and media sites have become very popular over the last year, and this is something that a lot of businesses are taking advantage of because they can be used to reach large groups of people with various interests for little or no cost. We’re going to talk about the difference between social media and social bookmarking sites, list a few of the more popular ones, and give you some tips on how to use them to promote your business.
Social Bookmarking Sites
Social bookmarking sites basically allow you to store and share your bookmarks online. This enables you... Read more »
by Leeia Ladipoh on October 2nd, 2007
The Age of Information has ushered in a whole new world as far as advertising opportunities for businesses both large and small. The potential of business web sites that could be reached through Google or other popular search engines was for the most part immediately obvious, but only in the last couple of years have businesses truly begun to realize and use the full potential of the Internet to market their goods and/or services.
Social media is one of the truly great innovations that have come about due to the widespread nature of the Internet. The term refers to any... Read more »