by Christina Lee on August 26th, 2009
Who, what, when, where, why and how.
Journalists report those Five Ws (plus one H) of an event, then they end up reporting the full story. Small business owners answer those questions of a new venture, and they get the full story as well.
But for months, both are still trying to explore the full potential of Twitter. As of last week, this is how the story has developed so far, from a business perspective:
Who… is a Twanker and Twidiot? Both are people who use Twitter for impractical reasons, according to the Influential Marketing Blog – a Twanker, purely... Read more »
by Carrie Hinkel on April 4th, 2008
The two very different styles of marketing, social marketing and social media marketing, were created decades apart, yet there seems to be a growing confusion between them in today’s world. The biggest part of the problem is that their names are so similar and that social media marketing tends to repeatedly get shortened down to just social marketing. But, don’t worry, by the end of this article you’ll know the difference between them and how to use each term correctly.
Social marketing
Social marketing dates back to 1971, when Philip Kotler and Gerald Zaltman popularized this technique. It is defined... Read more »
by Danny Brown on March 31st, 2008
In order to bring in new customers, many businesses use expensive advertising methods. From newspaper adverts to trade magazines, radio or television commercials or more, the cost to get your business name out in the open can often be an expensive undertaking. However, there is another method that you can use, and it’s both inexpensive and hugely effective – social marketing.
What is Social Marketing?
At its simplest, social marketing is a method of online marketing that can bring very substantial results for businesses that use it. By working to a set plan over certain timescales, you can use things... Read more »