Posts Tagged ‘SEO’
by Steve Strauss on November 17th, 2009
Q: Steve – You always seem to write about making your small business unique – so as to set yourself apart from the crowd. That seems like good advice, but easier said than done. In my case, my small business is a website, and most websites are more or less the same, so what can we do?
JD
A: What if I told you that there was a surefire way to make your website standout and POP . . . would that be of interest to you? And what if I further told you that this method is inexpensive, easily... Read more »
by Christina Lee on April 20th, 2009
Three days, eight seminars, 15 experts. Current economic times call for cost-efficient marketing, and Shop.org’s 2009 Online Marketing Workshop is armed to teach retailers the latest developments.
Shop.org, the National Retail Federation’s digital division, is offering the best of the basic tactics, by addressing topics like social networking tools, online retail video and multi-channel success.
Speakers include Stephan Spencer, founder and president of natural search engine marketing firm Netconcepts. Bring laptops if possible to his hands-on workshop, “90 Minutes of Pure ROI,” to see firsthand which simple SEO tactics have the most impact.
Spencer’s clients include the Home Shopping Network,... Read more »
by Rebecca Button on April 29th, 2008
Alright, so who says SEO has to be dull and boring? The SEO Rapper a.k.a. Poetic Prophet a.k.a. Charles Lewis is on the scene and his SEO tutorials on YouTube are informational AND entertaining. He relays just the basics but that’s about all this format will allow for. So if you’re just starting out with your website and you have a well trained ear for deciphering rhymes layered over thudding bass beats (or an old pro looking for a little entertainment) check it out:
He’s also got clips on link building and paid search. Enjoy!
**Remember this as a great... Read more »
by Rebecca Button on March 21st, 2008
There’s no question anymore as to whether or not blogging is beneficial to businesses–it IS. Wait. Allow me to rephrase…GOOD blogging is beneficial to businesses. If you run your blog poorly, it becomes a waste of your time as well as the time of your readers (dare I say customers ?) and no one likes to be inconvenienced, especially not consumers. I know, I know…nothing you don’t already know.
Well, if you have decided not to pursue blogging due to time, money and/or resource constraints then I suppose you needn’t read on. But if you do run a company blog... Read more »
by Carrie Hinkel on March 19th, 2008
Each day, there are tens of thousands of videos being posted on sites like YouTube. Some become notorious and are so shocking / hilarious that the links make it on email lists, blogs, Myspace pages and more – racking up a million or more hits. Now that’s viral, baby! Most of these videos may look like they were taken with a phone cam or filmed with a simple camcorder, and while for some that may be the case, for others…they were only made to look that way. Yep, companies like Sony, Frito-Lay, Red Bull, Nike and a slew more are... Read more »
by Steve Strauss on March 6th, 2008
Q: Steve – It seems that blogging is here to stay, wouldn’t you say? I have been told that it makes sense for a small business to blog, but I don’t really get what it would do for my business. Do you?
Shelly
A: No, blogging is not going away anytime soon.
And I can’t say I’m not surprised, because I am. When blogging first made its way into our consciousness a few years ago, I was as skeptical as they come. Was I really heard to remark, "It’s the CB radio of our time!" Yes, I was.
But, halleluiah!... Read more »
by Carrie Hinkel on March 5th, 2008
Ready to take your website to the next level by increasing traffic and raising its ranking on search engines? If so, then a quick lesson in search engine optimization (SEO) and meta tags is a must. Below is a sample of the HTML code (with meta tags) used for each page of a basic website:
<HTML>
<HEAD>
<title>Enter the Title here</title>
<meta name=”keywords” content=”Enter the keywords here”>
<meta name=”description” content=”Enter the description here”>
</HEAD>
<BODY>Enter the page’s body text here
There are literally dozens of SEO tips and tricks – ranging from anyone-can-do-it simple to need-a-graduate-degree-from-MIT difficult. Here are some... Read more »
by Rebecca Button on March 4th, 2008
Any business with a website wants theirs to pop up when people search for their product. Wanting this to happen is one thing, while achieving it is very much another. Success usually comes from diligent and patient SEO efforts but some web owners get a little antsy and decide they want results NOW.
This is not a good idea. If you want immediate results it’s likely you’ll have to ‘trick’ the search engines into thinking your website is the best (which it very well may be) but let me let you in on a little secret….search engines don’t take to... Read more »
by Larry Slusser on March 4th, 2008
A content management system (CMS) is, in essence, a system that manages the content that’s published electronically. But what exactly does that mean? In order to effectively answer the question, defining each component of a CMS is necessary. Ensuring that the term CMS is properly defined will help to ensure that you will be purchasing a system that will be useful to you in your business.
First, the word content conjures up a myriad of responses. However, content for the purposes of a content management system is any information that is digital. Content does not necessarily mean exclusively text; it... Read more »
by Carrie Hinkel on February 29th, 2008
Publishing articles online about your website’s industry can prove to do wonders for improving your site’s rank on search engines, bringing in traffic and establishing yourself as an expert in your industry. And, the best part is, you don’t need to be a professional writer to do it. As long as your information is valuable, you use correct English and edit your work, you’ll start out being better qualified than 75% of online article writers! But, writing articles is one thing – getting them to work for your website is another. Here are some tips to getting your articles seen... Read more »