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Posts Tagged ‘SEM’

Yahoo says “no thanks”

by Rebecca Button on February 11th, 2008

<–?????????–> We have a saying around here that goes a little something like this: Google is God. And in terms of internet, I don’t think we’re too far off. Google is the most powerful entity on the internet right now and as it continues to expand and develop, it’s leaving its competitors further and further behind. Microsoft came to Yahoo a year ago suggesting a partnership to combine their resources so that together, they might give Google a run for its money. A year ago, Yahoo declined. Upon noticing no improvement in the field of competition as well as in... Read more »

Top Tips for Optimizing Your Search Campaigns

by Veronica Stone on November 27th, 2007

There’s definitely both an art and a science to managing pay-per-click campaigns, whether on goWholesale or any other search engine like Google or Yahoo. It’s not just bidding higher than the other guys – it’s crafting your ads and your landing pages to get searchers to click and then convert to a prospect, lead, or customer. That being said – here are some of my top tips for creating, managing, and optimizing your search campaigns. A couple of the tips included are goWholesale-specific, but for the most part these ring true across platforms: Choosing Keywords Choose a complete set of... Read more »