Posts Tagged ‘seasonal’
by Christina Lee on March 4th, 2009
This St. Patrick’s Day, retailers are less likely to spot green on consumers, whether they are wearing or carrying it, according to a National Retail Federation survey released yesterday.
As fewer consumers decide to participate, so do their total expected spending. This year, 44.1 percent of U.S. consumers plan to spend $3.29 billion on St. Patrick’s Day. Both figures show a slight decline in both participation and spending from last year, when 46.0 percent of consumers said they planned to spend $3.64 billion to celebrate.
The notable decline in spending derives from everyone – even the biggest holiday spenders, young... Read more »
by Rebecca Button on September 15th, 2008
Did you know Halloween is the second most popular holiday (after Christmas) in terms of decorating and celebrating? With so many Halloween enthusiasts young and old alike, the year long anticipation for the holiday culminates in an excellent opportunity to increase revenue through costume and party item sales.
Using statistical information, recent surveys and targeted polling as resources, Halloween-News.com predicts the following Halloween trends for 2008:
Adult Costumes
This years movie to watch for will include Batman: the Dark Night, Indiana Jones and The Terminator. Jack and Sally from Nightmare Before Christmas are always present. You’ll still see a surge... Read more »
by Carrie Hinkel on July 14th, 2008
Having an interesting and wide variety of products in your store is important, but without a creative way to display them, you could be missing out on a ton of sales! Think of your store’s display space as part of product marketing and promotion. You are trying to draw customers into your retail space and get them intrigued about your products. Now, what better way to do this than by creating a warm and cozy atmosphere that is logically laid out and with products creatively and attractively displayed? Once your store’s retail space is being used to its full advantage,... Read more »
by Rebecca Button on July 3rd, 2008
HAVE A SAFE AND HAPPY FOURTH OF JULY!
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by Leeia Ladipoh on April 4th, 2008
The old adage says ‘variety is the spice of life’ – but if you are in business, you know that variety in customer purchasing patterns can be an extremely stressful issue to deal with.
Every season will see different products shoot to the top of the must-have list and others sitting on the shelves, gathering dust. What you want to know is how to stock more of those ‘must-haves’ and fewer of the dust gatherers.
Some seasons will see a trend to fewer purchases – other months, everything you have on the shelves will be selling.
While you can’t change... Read more »
by Leeia Ladipoh on February 14th, 2008
While it may still be bundle-up weather outside, if you want to be on the ball for your business, you need to prepare for spring selling – even in the dead of winter.
While it may seem like it’s too cold to worry about things warming up right now, spring is closer than you think. If you don’t get moving now, you’re going to be behind when the winter clearances should be giving way to spring arrivals.
Out With the Old
Winter may not be over quite yet, but that doesn’t mean you need to keep the shelves stocked with... Read more »
by Rebecca Button on February 13th, 2008
There’s a tradition in my family that for any occasion that warrants a card, especially birthdays, the meaner the card is the better. We often try to out do the other contenders and the result is often big laughs. The more insulting the card, the more you’re loved–we have an understanding.
We’re not the only people who share this fun, albeit unusual, tradition and with Valentine’s Day upon us, it appears that businesses are beginning to cash in on this quirky trend. For example, American Greetings Corp. has an entire category of "Anti-Valentine’s Day" cards.
And they’re not the only... Read more »
by Carrie Hinkel on January 24th, 2008
With $13 billion of spending money up for grabs on Valentine’s Day, you can bet that retailers are taking notice and are ready to cash in on this oh-so-sweet holiday. Unlike other holidays that typically see an increase in sales across several retail categories, Valentine’s Day gifts are a bit more on the romantic side. The most popular gifts tend to be flowers, chocolates, dinners, plush toys , greeting cards and jewelry .
Valentine’s Day Shopping Statistics for the U.S.:
* Consumers now spend an average of $100.89 on Valentine’s Day gifts (from the National Federation of Retailers).
* 62%... Read more »
by Carrie Hinkel on December 31st, 2007
There are plenty of advantages and disadvantages to operating a seasonal business. The main advantage is earning a year’s worth of sales in only a few months, while the main disadvantage is managing a steady cash flow.
Expanding your season
Seasonal business can either close down at the end of the selling period or stay open and diversify their product or service offerings. Take a ski mountain for instance. There are plenty of resorts that close their doors come spring and won’t reopen until winter. Then, there are other mountains that extend their business for a full year by offering... Read more »
by Rebecca Button on December 24th, 2007
From all of us here at goWholesale we wish you a very happy and safe Christmas!
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