by Christina Lee on April 1st, 2009
Color authority Pantone released today a set of eight color palettes to define next year’s winter season. The theme: “Mosaic.”
“In this current retail climate, thoughtful and creative uses of color are that much more important,” said Laura Pressman, vice president of fashion, home and interiors, in a statement.
These colors palettes are meant for women’s wear, menswear, active wear, cosmetics, lifestyle, industrial design and graphics.
Furthermore the colors featured in its View Colour Planner should look really familiar. Inspiration stems from surrounding environments, be it the ground below or the sky above, if not ourselves:
To create an Urban... Read more »
by Veronica Stone on July 30th, 2008
In order to maximize your profitability during seasonal changes, specifically with the back-to-school season, you need to remove the guesswork. You need to know exactly how the market is going to behave to make the most money.
Predicting the Future
How can you know when the peak sales are going to drop off? You can’t predict the future can you? Of course we can’t predict the future, but we can learn from our past.
Retailers keep track of what happened previous years to know how to effectively sell this year. Managers order enough calculators not only to get them through... Read more »
by Jennifer Ratliff on September 21st, 2007
Product sourcing is one of the most difficult aspects of running a wholesale business. In order to maximize profit, wholesalers have to provide their customers value and convenience. For seasonal merchandise, this can be a challenge. Demand for it is variable, even with increased interest in holiday memorabilia.
Wholesalers are finding that in order to properly compete with e-commerce sites and online specialty shops, they have to source their products much earlier than in the past. It is true that Christmas comes in July–at least to the wholesaler. It is not uncommon to plan four or five months ahead of... Read more »