Transform Your Sales with a Killer “Unique Selling Proposition”
by StartupNation.com on September 1st, 2009
These days—especially with all the competition on the Web—if you want people to buy from you instead of the other guy, you’d better give ‘em a darn good reason to do so. Otherwise they probably won’t. And saying you have “great customer service” isn’t going to do the trick. Everyone says that, and so few deliver on it, that this little promise has lost its luster. Convenience is a possibility. But you better make sure you really are more convenient than your competition. Ditto experience. While experience is never bad, chances are your competition has plenty of it, too. So... Read more »