by Steve Strauss on April 24th, 2009
Q: I am on the hunt for any new ideas that can help me through this rough economy. It seems like the same old advice doesn’t really apply in this market. Suggestions?
Ann
A: I do agree that we are in extra-ordinary times and it makes sense to be on the lookout for cutting edge ideas and strategies. You never know which one might make a big difference.
Let me give you an example:
We have all heard about R.O.I. – Return on Investment. It’s a useful way to analyze whether you are receiving sufficient bang for your buck for... Read more »
by Christina Lee on April 20th, 2009
Three days, eight seminars, 15 experts. Current economic times call for cost-efficient marketing, and Shop.org’s 2009 Online Marketing Workshop is armed to teach retailers the latest developments.
Shop.org, the National Retail Federation’s digital division, is offering the best of the basic tactics, by addressing topics like social networking tools, online retail video and multi-channel success.
Speakers include Stephan Spencer, founder and president of natural search engine marketing firm Netconcepts. Bring laptops if possible to his hands-on workshop, “90 Minutes of Pure ROI,” to see firsthand which simple SEO tactics have the most impact.
Spencer’s clients include the Home Shopping Network,... Read more »
by Angie Mohr on January 4th, 2008
In the start up years of a small business, the owner is generally concerned with some of the more urgent issues, such as whether he or she can make payroll next week, whether that new customer is going to place an order soon, and whether an employee needs to be formally disciplined.
But there’s another critical aspect of your business- you. As owner and manager of your business, your time and investment are valuable and worthy of compensation, even in the start up years.
You wear many hats in your business, but the two main ones are that of manager... Read more »