Save The Date: The Science of Shopping
by Christina Lee on January 19th, 2009
As retail experts of their own breed, Rich Kizer and Georganne Bender do not merely study consumers. In fact, they are perhaps best known for posing as baby boomer consumers, using specialized makeup and prosthetics to prove how retailers can sometimes mistreat them. At the upcoming Las Vegas Market, they will demonstrate how and why retailers also need to explore the customer’s point of view – though this time, to maximize any store floor’s potential, in “The Science of Shopping: Staging Your Showroom to Sell.” The seminar will go more in depth into the advice they address in Craftrends Magazine... Read more »