by Steve Strauss on July 17th, 2009
Q: What are you telling people these days with regard to staying afloat and even getting ahead in this tough recession?
Steve
A: Recently, I was chatting with my friend Rieva Lesonsky about what a challenge it is to own and run a small business in this economy. The topic was especially salient because , as we are both small business owners as well as writers and speakers on the subject, the Great Recession is effecting us in numerous ways.
You may have heard of Rieva. She is one of the top small business experts out there, but even if... Read more »
by Larry Slusser on January 17th, 2008
The presidential election will impact your small business. The question is not if, but when and how. You have control over much of the impact, depending on how you choose to vote. Your business can wait for election events and be reactive, or you can get out front and be proactive.
You see many businesses choosing to use the election and other current events as inspiration for marketing campaigns that capitalize on the public awareness of the political events. How could you do this for your small business?
* Create voting buttons for new products to be carried on your... Read more »
by Larry Slusser on January 15th, 2008
You have probably heard the saying “a rising economy floats all boats.” The business metaphor of course refers to the fact that when business is good, even marginal business owners make money.
There is another saying that is not quite G rated enough to share in earnest, but it relates to the fact that you don’t find out the color and style of swimming trunks those around you are wearing (or not wearing as the case may be) until the tide goes out. The point being that when the economy goes south, those in business can be exposed.
It is... Read more »
by Angie Mohr on December 19th, 2007
For most small business owners, it is difficult to keep up with the broader economic news while still trying to run a company. But as the headlines start discussing the possibility of recession more and more, it’s important for entrepreneurs to pay attention to the writing on the wall and start protecting profits.
So what can you do to make sure that your business is "economy-proof"? Here are ten practical ways to strengthen your business:
1. Make sure your historical record keeping is up to date.
Nothing can bog a business down like drowning in papers. Organize your company’s records... Read more »