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Posts Tagged ‘radio’

Electronic Retailing Association D2C Convention

by Jonathan Staley on August 7th, 2009
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The 2009 ERA D2C Convention is the event for the direct-to-consumer industry. Featuring the 2009 ERA Leadership Dinner to support the e-Retailing Political Action Committee; top notch, industry-focused education sessions; networking opportunities including the Opening Reception featuring the new Live Stage; and special events including the ERA Annual Awards Gala; the convention is a must-attend event for the industry. Read more »

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Getting Started: Advertising Through Mass Media

by Steve Strauss on May 8th, 2009
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Q: My manager tasked me with analyzing our using mass media – radio and TV – for our business (5 stores.) Any insights you could give me to get started would be appreciated. Linda A: There’s an old maxim about advertising and dogs which that is pretty true, and I once I had the dog to prove it. Her name was Gert. Like most dogs, Gert hated it when she had to swallow a pill. She would spit that pill out as fast as she could. I learned that the only way to get Gert to swallow a pill was... Read more »

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