Creating an In-House PR Campaign – How to get the word out about your company on an ultra-low budget
by Carrie Hinkel on November 8th, 2007
Every business, new or old, large or small, loves good publicity for their company. It helps to spread the word about their products or services, bring in new customers and create sales. The problem is getting that free publicity. It can be hard getting the right types of media interested in your company. Here’s what you need to do first: Figure out your target audience - These are the people who are most likely to buy your products or services. For example, if you are selling baby carriers, then perhaps your main audience is pregnant women aged 22-38. Find your... Read more »