Studies Show, More Last-Minute Shopping This Holiday Season
by Christina Lee on December 22nd, 2008
Recent consumer behavior studies revealed that last-minute shoppers may impact holiday season sales more than ever this year. As of Dec. 16, while the average consumer completed 47.1 percent of their shopping – down 52.6 percent from last year – over 41 million people had not even started, according to the National Retail Federation. Most of these consumers will be looking for apparel, while 40.8 percent will shop for books, CDs, movies and video games. They ranked discounter, department and specialty stores as their three most popular shopping destinations for the rest of their holiday shopping. Last-minute shoppers are also... Read more »