Premiumization: The Big Trend for 2008
by Rebecca Button on January 8th, 2008
Want bling on your bottled water? This year you will get that and much more, as water makes its market move to premiumization. When common products proliferate and saturate the market (think tea, coffee and even diamonds) it’s time to come with something new that will make your product stand out again. The answer is premiumization, making the product even more exclusive and desirable. In the case of water, there’s not a lot you can do that hasn’t already been done – from flavorings to rethinking the container, but you can make it posh. Very posh. That’s what premiumization is... Read more »