Posts Tagged ‘peer reviews’
Using the Web to Draw in Customers
Monday, June 2nd, 2008
Many brick and mortar stores have learned by now that they need to have a website in order to compete in today’s internet driven consumer marketplace. What many of them haven’t figured out yet is that there is much more to using the internet to draw in customers than simply having a website with store hours and information on it.
It is becoming increasingly important for businesses to make themselves available for customer reviews. Sites such as Amazon.com use the customer review system to sell products. Yelp.com uses the same concept but allows consumers to review actual businesses. This type of instant feedback is valuable to the business as well as potential customers. Studies show that consumers trust peer reviews 83% of the time while experts are trusted only 63% of the time.
If you put your business out there for customer reviews expect both good and bad. Take the time to contact all reviewers if you can. This will likely improve your overall rating and bring in a considerable amount of extra business from people who check these sites frequently and write reviews themselves.
Tags: customer service, Generating More Sales, Growing Your Business, Marketing, Marketing Your Business, peer reviews, Rebecca Button, yelp
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