Marketing Campaign Landing Page Tips – Part I
by StartupNation.com on September 9th, 2009
1. Send People to the Right Page If your online marketing campaigns send everyone to the home page, you are missing out on the opportunity to customize your Landing Pages to resonate most directly with your prospective customers. Instead of the home page, direct people to a highly relevant page that ties in with the marketing campaign that drove them to the page. 2. Calibrate Your Headlines Similarly, make sure that your Landing Page headline uses similar language to the page that drove the visit or the copy from the referring ad. It’s critical that you establish relevancy immediately when... Read more »