by Christina Lee on January 9th, 2009
Despite the enthusiasm of their manufacturers, consumers are still not buying into organic health and beauty care products, a study says.
TABS Group surveyed 1,000 consumers to find what they call a “significant gap between hype and reality of consumer purchase behavior” regarding organic products, including food as well as health and beauty care products.
Less than 40 percent of them purchased from major organic categories over the last six months, according to Kurt Jetta, TABS Group’s president and founder.
Consumers were most likely to purchase organic fresh fruit and vegetables. On the other hand, they were only 5 percent... Read more »
by Christina Lee on December 9th, 2008
In September 2007, Georgia’s Environmental Protection Division banned most outdoor water use in the state, as it was suffering through one of the worst droughts in its history. There and then, Debbie Smith and her family had to learn quickly the basics of water conservation.
But once her family knew what to do – take shorter showers, turn off the faucet while brushing their teeth – Smith still found herself struggling to break old habits of her husband and teenage kids.
“And then it just occurred to me,” as Smith recalled, “it would have been a lot easier to learn... Read more »
by Christina Lee on November 7th, 2008
Jeans and T-shirts: fashion staples for the consumer, but also environmental statements for apparel companies — that is, with the use of organic cotton.
Grown sans the use of harmful chemical pesticides, organic cotton — along with the eco-fashion trend — first rose to popularity 15 years ago. And while U.S. development is hindered by a struggling domestic market, the global organic cotton industry is now worth an estimated $2.6 billion, according to the Organic Trade Association . To fuel it further, more apparel companies than ever incorporate organic cotton into their clothing, as they join together in initiatives that... Read more »
by Rebecca Button on May 13th, 2008
A recent study conducted by Mindset Media and Nielson Online reports that consumers that regularly purchase organic products are 153% more open to new experiences. This information is useful because it means that marketers no longer need to be as concerned with marketing their products strictly through niche channels (yoga or green magazines for example) and can now look to expand their efforts across multiple networks. The key being to appeal to these consumers’ mentality. These marketing efforts will reach a much wider audience that are perhaps not "classic" organic consumers (based on participation in yoga or other traditional wellness... Read more »
by Rebecca Button on April 15th, 2008
Grab your coconut bras and grass skirts and jump on the organic textiles bandwagon! More and more retailers are beginning to cater to green fashion and it would appear that it’s more than just a fad.
The reason for this? One day not long ago some forward thinking entrepreneurs realized that people will spend bucket loads of money on fashion…so why wouldn’t people do the same for organic clothing as well? They looked around and said to themselves "the only organic clothes available look like burlap sacks!" "Ces’t tres horrible! " they gasped in unison, aghast at the utter disaster... Read more »