by Leeia Ladipoh on September 12th, 2008
Without a doubt, the number one obstacle to running a successful online business is getting potential buyers to trust your website enough that they are willing to make a purchase.
Let’s be really honest; there are plenty of steps involved with the purchase and receipt of any online product from the release of a credit card number to final delivery – and potential customers will worry about every single one of these areas when it comes to making a purchase from a business they have not used in the past.
About Branding
There is a lot of competition in online... Read more »
by Rebecca Button on April 7th, 2008
I remember the days when cell phones were exciting because they were cordless AND you could use them past your front porch without it crackling and buzzing you deaf. Then came the ringtones. And the cameras. And the text messages, email, internet, music and video. I can’t afford the latest and greatest (mine simply allows for phone calls and a few texts) but when they add a "Makes You Breakfast in Bed" feature I’ll seriously consider upgrading.
But as is, I, along with countless others, still possess the capability of participating in text shopping, the latest service offered by Amazon.com... Read more »
by Rebecca Button on March 26th, 2008
Well friends, it’s finally happened. People are now officially computer savvy. Or at least according to a 2007 Forrester Research report almost 75% of us have learned how to successfully shop online and the the number of late comers to the internet party continues to dwindle each year. That’s great news for online businesses! But it’s also a bit of a double edged sword.
These findings indicate that more and more people are getting familiar with navigating the internet and therefore learning how different websites hinder or facilitate their online shopping experiences. And guess what that means? It means that... Read more »